- Listed: February 11, 2015 4:00 pm
- Expires: This ad has expired
Product Marketing Executive
Degree in Marketing, Communications, Business or related fields.
Experience in product marketing and campaign management
An opportunity has arisen for a Sage Pastel Product Marketing Executive
Marketing Executive will need to develop the company brand by creating meaningful communications with above, below and through the line activities, which will result in increasing revenue and profitability for the business.
Main responsibility: increasing revenue and profitability for the business.
Managing product marketing and copywriting activities across all product lines, including product packaging, promotional literature, digital and online communications and printed materials.
Budgeting, execution and project management of product launches including brand awareness, content generation, sales campaigns, events and roadshows as well as sales support.
Lead generation activities including the identification of key sales verticals/horizontals, campaign creation and scheduling as well as the measurement and reporting thereof.
Above the line activities including the development, booking and budgeting of campaigns that include a mix of print, radio and outdoor media.
E-marketing campaigns including HTML mailers, social media and blog management as well as community building.
The execution and management of both in-house and external industry-related exhibitions, conferences and sponsorships.
Channel marketing including the support and assistance to various sales and support networks.
Ongoing PR activities including the promotion and integrity of the company brand.
Proven marketing veteran, with excellent communication skills, both written and verbal.
Strong project management skills
Ability to work closely with sales teams to manage and measure campaigns
Please email cv to firstname.lastname@example.org and quote KT77 in the subject line